Screenvision Media 2024 Upfront
Screenvision Media, a national leader in delivering video advertising and content partnership opportunities for cinema exhibitors, presented their 2024 Upfront. Approximately 500 advertisers, media buyers, and industry professionals gathered at Jazz at Lincoln Center in Midtown Manhattan to hear about the power of cinema and its ability to increase brand sales and deliver quality impressions.
Upon arrival, guests were treated to welcome drinks and snacks, Screenvision trivia, and exclusive movie trailers. Virtual attendees joined the livestream and in-person attendees gathered in the Frederick P. Rose Hall to hear remarks from CRO of National Ad Sales, Christine Martino. CEO John Partilla then took the stage for an engaging one-on-one conversation with actor and producer Alec Baldwin.
Following the stage presentation, attendees flowed into the Ertegun Atrium and Appel Room for cocktails, music from DJ L3NI, a movie-themed photo booth activation, and a surprise performance from Fitz and the Tantrums!
Upon departure, guests scanned a QR code to reveal a Fandango gift card so they could savor the magic of the big screen long after the Upfront.
Empire oversaw and coordinated all event logistics and timelines for the pre-reception, program, and post-reception. Our team utilized the Upfront logos to develop a unique brand identity that was woven throughout the entirety of the event. Creative elements included program graphics and animations, furniture and decor selections, and digital and print signage.
Empire’s program, technical, and talent teams collaborated closely with Screenvision Media to produce the mainstage program and the post-reception headliner performance.
Empire is proud to produce the Screenvision Media Upfront for the 6th year and is a leading producer of Upfronts and Newfronts for the advertising-supported media industry.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
