Steven Yeun Headlines Hyundai Card’s DaVinci Motel Festival
Hyundai Card, a leading premium credit card company in South Korea, hosts DaVinci Motel, an annual festival in Seoul. This innovative event celebrates a convergence of arts, business, technology, and academia. Through thought-provoking talks, performances, and curated pop-ups, DaVinci Motel transforms Hyundai Card’s Brand Space in the Itaewon district into a hub for creativity and inspiration.
Empire presented Hyundai Card with the festival’s marquee headliner Steven Yeun, an award-winning actor and producer known for his work in BEEF, Minari, Burning, Nope, and The Walking Dead. In a one-hour moderated conversation Steven engaged fans, sharing personal insights into his journey through the entertainment industry and his rise as one of Hollywood’s leading actors. The session concluded with an engaging Q&A that allowed attendees to connect with him directly.
We are proud to have collaborated with Hyundai Card to secure Steven Yeun, develop the moderated conversation, and manage logistics for him and his team.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
