Suntory Japanese Craft Gin’s ROKU: Experience the Season
Suntory hosted an immersive event for their Japanese craft gin brand, ROKU, titled Experience the Season - Six Seasons in One Sip, at Tokyo’s newly opened Azabudai Hills complex. Empire is proud to have been entrusted by Suntory to create this benchmark experience for ROKU. The event featured spatial art installations that engaged the five senses, showcasing Japan’s spring, summer, autumn, and winter through sound, light, and scent. Visitors explored the changing seasons as expressed by ROKU’s unique botanical elements. At the on-site bar, attendees enjoyed ROKU Gin Soda and four seasonal variations: cherry blossom, sudachi, ginger, and yuzu.
The opening day also included an opening ceremony and a media event, featuring a session with actors that captivated the audience and garnered significant press attention.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
