Target Together 2024
Empire had the opportunity to partner with Target to produce a kick-off meeting for over 11,000 team members at Target Center in Minneapolis, MN for Target’s annual meeting, Target Together.
We created a sophisticated and thoughtful seating plan to accommodate all team members. As Team Members took their seats, a DJ spun top hits and the MC engaged audience members with fun pre-show activities custom-created by Empire. The pre-show included ‘Rock that Target Red’ and ‘Target Trivia’ segments; Empire also worked closely with Target to create a custom emoji lookalike video contest, challenging Team Members to mimic the emoji. Empire created custom screen graphics used throughout the pre-show.
Following inspiring remarks from Target’s Leadership about strategic initiatives, a surprise fashion show took place on stage. Empire choreographed and developed creative content, which included Target’s beloved mascot Bullseye and Team Members from across the country ending the show on a high note. Team Members cheered with joy when they saw their colleagues sporting the latest Target looks, accompanied by furry friends. No Fashion Show is complete without a grand finale which brought all 70+ models back out for an epic faux-snowstorm, snowball fight and even a fireplace with gifts on the mantel.
Empire played an important role in ensuring the seamless execution of Target Together 2024, collaborating with Target’s internal teams on multiple facets of the event, including technical management, guests logistics, stage production, scenic, catering, Fashion Show choreography & screens content.
Target Together exemplified how large-scale meetings can provide connection, celebrate achievements, and build up anticipation for future goals. Empire was honored to contribute to the program and overall success of the event.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
