The Anti-Defamation League’s (ADL) "Never Is Now" Summit
ADL’s Never Is Now Summit, held at New York’s Javits Center for several thousand attendees, presented a bold stand against antisemitism, uniting influential voices from across sectors for two days of dynamic programming, standout performances, and buzz-worthy social moments, that brought together over 40 “Heroes Against Hate” with a combined 90 million followers.
For this important Summit, our team worked with ADL to produce and provide creative direction for six hours of stage content, broken into three mainstage sessions. From the initial theming, topics, speaker recommendations to screen content, script writing, music direction, lighting, performers, and the run of the show, our team collaborated closely with ADL counterparts on content creation.
The mainstage programming was hosted by Hen Mazzig (Tel Aviv Institute founder) and Montana Tucker (singer-actress-activist) and featured ADL CEO Jonathan Greenblatt, Billie Jean King (ADL Changemaker Award), NYC Police Commissioner Jessica Tisch, David Schwimmer, General Yaov Gallant, Elise Stefanik, Daniel Lubestsky (Courage Against Hate Award), Ambassador Yousef Al Otaiba (Abraham Award), and Gal Gadot (International Leadership Award).
The programs also featured performances from high school senior Rachel Buller, Broadway’s Funny Girl Julie Benko (“Tomorrow,” “Don’t Rain on My Parade”), and Tizmoret, a Jewish a cappella group.
Together, Empire and ADL shaped and executed programming that advanced ADL’s mission to eradicate hate, uplift communities, and unite for justice. To learn more and see the program visit NeverIsNow.org.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
