The Vanderpump Rules Season 11 Premiere Party
Empire teamed up with Bravo once again to produce the premiere party and screening for Vanderpump Rules’ Season 11 at the iconic Hollywood Palladium in Los Angeles, CA.
The Palladium was transformed into an homage to Vanderpump Rules, with sleek white, purple and burgundy lounge furniture, lush leafy tropical foliage and an abundance of fresh flora in pink and purple, all aglow with pink and purple LED lighting.
Before and after the premiere episode screening, guests grooved to beats from DJ Dazzler, purchased VPR merch, nibbled on delicious fare including SUR’s fried goat cheese balls, and shared photos and videos on social media. The event hosted over 350 guests and featured specialty cocktails (e.g. “Pumptini”), a video booth, and fan photo ops with VPR cast including Lisa Vanderpump, Ariana Madix, James Kennedy, Katie Maloney, Lala Kent, Scheana Shay, Tom Sandoval, Tom Schwartz, Ally Lewber and Brock Davies.
Empire managed the venue, technical production, design & decor, photo/video activations, guest logistics & registration, printing and branded collateral, and food & beverage.
Empire is honored to have been chosen to produce this sensational night and to work on another event with our collaborators at Bravo.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
