The Who's Roger Daltrey Performs in NYC
One of Empire’s longstanding corporate clients engaged us to deliver an evening of music featuring the legendary lead singer of The Who - Roger Daltrey. Presented for an audience of approximately500 guests at the beautiful Tavern on the Green in Central Park, the client, a lifetime fan of Daltrey’s, celebrated another successful year through the voice of one of the most iconic rock vocalists of all time.
Starting with a private reception & meet-and-greet for 25 VIP’s, Daltrey made everyone feel like they had known him their whole lives. Roger and his band then delivered a high-energy concert featuring 75 minutes of hits including many by The Who such as “Won’t Get Fooled Again” and “Behind Blue Eyes” and a cover of Creedence Clearwater Revival’s classic “Have You Ever Seen The Rain.” The performance was punctuated by Daltrey’s incredible stage presence & storytelling between songs, and the crowd smiled and sang along throughout the show.
Daltrey and the band had so much fun that they delivered three additional encores, including an performance of The Who’s anthem, “Baba O’Riley”, featuring a breathtaking violin solo.
Working closely with the client team, Empire delivered the artist as well as all technical production, staging, talent logistics, coordination, and stage management to ensure a successful event.
Empire is honored to have produced many of the world’s greatest rock icons for our clients’ events including DavidBowie, Heart, Adele, Bono, Pat Benatar, The Pretenders, Elton John, John Fogerty, Aerosmith and so many more.
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
