Yiruma & Hà Anh Tuấn’s International Concert Collaboration
Korean composer Yiruma and Vietnamese star Hà Anh Tuấn teamed up for the Sketch a Rose, a sold-out, two-night concert series, entertaining over 20,000 fans. Our team secured Yiruma for the rare collab, debuting their new song “Dear, Memory” live with a 40-piece band, including the Saigon Pops orchestra.
From talent booking and creative setlists to staging, sound, and lighting, our team handled every detail. We coordinated music production, travel logistics, visas, and translations between Korean, English, and Vietnamese, while managing media, press, and global content release in order to make this collaboration a seamless one – and a success.
.jpeg)
Guests received their first taste of technological innovation at registration, where they were welcomed by name on a reactive LED screen installation covering the full width of the entry wall. A large lunch café was created with a décor scheme that incorporated custom-built, ceiling-high steel LED frames draped with foliage to create smaller, intimate restaurant-style spaces that displayed both technology and nature.
A series of breakout sessions presented content targeted to attendees’ varied interests, while imagery displayed throughout the venue showcased real-life applications of how products designed to empower developers help to unleash the power of data and reimagine possibilities that will improve our world.
Every element of Microsoft Connect(); from registration, breakfast and keynote, to lunch and evening cocktails, were custom-designed to communicate exacting brand messaging and to deliver a high-touch guest experience to this important audience. The keynote and breakout sessions were livestreamed through an onsite studio built for this purpose and content was watched online by millions around the world.
Empire is proud to collaborate with Microsoft on this annual, top-tier business communication event.
To view excerpts of Connect(); 2017, please visit https://www.microsoft.com/connectevent
