Empire Delivers Bruno Mars to Headline the 2012 Sports Illustrated Swimsuit Issue Launch

February 2012. Las Vegas, Pure Nightclub

For the highly anticipated launch of the Sports Illustrated Swimsuit issue 2012, Sports Illustrated selected Empire Entertainment to provide celebrity entertainment for their marquee event in Las Vegas. At Club SI Swimsuit, the final night of launch week at the Caesars Palace Pure Nightclub, Empire secured Grammy Award-winner Bruno Mars and his band to perform for an audience of swimsuit models and 1,000 guests and sponsors.

Following the stage program and Swimsuit model reveal, Bruno Mars and his band took the stage to perform a 45 minute set of covers like “Kiss,” “Whole Lotta Love,” “Smells Like Teen Spirit” and “Roxanne” as well as his hits “Grenade” and “Just the Way Your Are” that had the entire club on their feet. Empire was responsible for securing Bruno Mars and handled all details relating to his performance with the Sports Illustrated Events team. Empire also worked closely with Team Epic who staged all of the launch week events.

Empire is a leading provider of high-profile talent for media events.

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