8th Annual Shorty Awards
April 2016. New York, The TimesCenter
Hailed as the Oscars of social media, the Shorty Awards honor the best influencers, celebrities and brands on popular social media platforms such as Snapchat, Periscope, Instagram, YouTube, Twitter and more. The 8th Annual Shorty Awards returned this year to The TimesCenter on Monday, April 11. Streaming live on YouTube to over 100,000 viewers, the event highlighted popular digital talent, animals, blogs and content, alongside traditional celebrities.
Mamrie Hart, ranked #2 on Buzzfeed’s list of “10 YouTubers To Know,” hosted this year’s program, while Pitch Perfect 2’s Flula pumped up the show as the house DJ. Presenters ranged the gamut from internet stars such as Hannah Hart, Rhett & Link, Lele Pons and Frankie Grande to America’s favorite weatherman, Al Roker, Fuse TV’s Chris Gethard and LMFAO’s Redfoo.
The competition was fierce this year with over 3.4 million votes, nearly double that of last year. Winners of the signature Shorty Awards whale tail included Jimmy Fallon, Misty Copeland, Katie Couric, Adele, JiffPom, Baddie Winkle, Lindsey Sterling, Kevin Hart, Hannah Hart, Casey Neistat and Snapchatter of the Year – DJ Khaled. Not to mention Pizza Rat walking off with the Shorty Award for GIF of the Year.
International R&B sensation Nico & Vinz hit the stage for a special musical performance with their hit song “Am I Wrong” and new track from DJ Spinking “League of Your Own.” Once again, the entire program was simulcast to a separate viewing party downstairs where guests were able to network while enjoying the delicious caterings of Cleaver and Co, beer from Sixpoint and signature cocktails in teal wax-dipped glasses from Maker’s Mark. Winners from this year’s brand and organization competition accepted their trophies on their very own stage where they were invited to record their acceptance speeches as well.
We’re proud to partner with The Shorty Awards for our second year and we wish a huge congratulation to all the influencer and brand winners this year!