New Balance Store Opening Celebration

November 2016. Tokyo, New Balance Harajuku Flagship

To celebrate the opening of the New Balance flagship store in Harajuku, Tokyo, Empire brought vertical dance pioneer group BANDALOOP.

The perspective-changing dance company presented a graceful and dynamic performance, choreographed for an awe-inspiring activation on the exterior walls of the store. Two dancers presented various performances during the day, the first in the morning before the official opening of the doors as the immersive act stopped busy Harajuku crowds in their tracks for a social media-worthy photo. More exciting Empire-produced performances are soon to come from this boundless and innovative group.​

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