Casper House Pop-Up in Soho
November 2016. New York City, 106 Spring Street
Our favorite online mattress retailer, Casper, opened their first-ever NYC storefront at 106 Spring Street in Soho just in time for the holidays to offer curious customers the opportunity to try out the brand’s innovative line of sleep products. The innovative pop-up shop, dubbed the Casper House, is the third iteration of the concept, following successful runs in Los Angeles and London.
Conceived as an illustrated house that “fell” from the sky to “land” inside a brick and mortar store, this playful store showcased Casper’s whimsical nature and provided practical & cozy areas – in the form of bedrooms - for guests to try out the Casper product line. A mammoth undertaking, we designed & built the four-bedroom house in just 3 weeks!
Upon opening, shoppers were invited inside to peruse the brand’s wares and schedule 15-minute “trials”, and wander through the house to discover its hidden gems as they queued for naps in one of the four bedrooms. From the mouse hole in the hallway, to the “secret room” accessed through the bookcase, visitors were greeted with playful surprises around each corner, allowing for a creative and fun shopping experience.
Casper House is open from November 2016 through February 2017.
See more on Casper's blog here.