Casper House Pop-Up in LA
June 2016. Venice Beach, Abbot Kinney Boulevard
Following a successful 2015 run on Abbot Kinney in Venice, CA, online mattress retailer, Casper, opened a second pop-up shop, dubbed the “Casper House” on the “Coolest Street in America.”
Conceived as an illustrated house erected inside a brick and mortar store, this playful concept perfectly integrated Casper’s whimsical nature while providing practical & cozy areas – in the form of bedrooms - for guests to try out the Casper product line which includes mattresses, sheets, and pillows. The shop also hosted numerous events over the course of its run such as cocktail events, influencer parties, and even yoga classes! Interior walls were built on castors to provide flexibility for the space to function for multiple purposes.
The initial 2 month Summer run was so successful that Casper extended the project to 8 months to run through the holidays!
Learn more on Casper's blog here