Playworks Get in the Game Gala

June 2018. New York City, Tribeca Rooftop

In June 2018, Playworks celebrated their fourth annual New York Get in the Game Gala recognizing the Most Valuable Principal Atiba Buckman of Newark Public Schools’ Speedway Academies. This school year, acclaimed nonprofit Playworks will provide safe, healthy and inclusive play for nearly 900,000 children in more than 1,800 elementary schools nationwide which reduces bullying, increases physical activity, improves learning and promotes social and emotional skills.

The evening featured remarks from Executive Director of Playworks, Kim McCall, Founder and CEO Jill Vialet, a live auction led by CK Swett raising an all-time high of $225,000, entertainment from musician, actress and social media influencer Rebecca Black, recess games, a friendly game of Ro Sham Bo, plus great food and drink. Funds raised support the expanding efforts of Playworks to bring the power of play to every girl and boy in New York and beyond.

To help make this event a success, Empire produced the fundraiser once again at the elegant Tribeca Rooftop, where we transported guests from the ballroom to the playground on the transformed rooftop space. Attendees enjoyed stunning Manhattan views and experienced play through sophisticated and immersive activations of traditional recess games like Four Square and Switch, along with life sized installations of Checkers, Jenga and Connect 4.

Working closely with Playworks, Empire served as the event producer, managing elements including venue, décor, technical production, and performing talent. Empire is a leading producer of fundraising events and we are honored that Playworks continues to work with us to produce successful Galas.

To support or learn more about Playworks, please visit

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