Weekly viewing parties in 6 cities for SHOWTIME’s The L Word: Generation Q

October 2021. Multiple Cities

​SHOWTIME has been a pioneer in LGBTQ-inclusive programming for over 2
decades and has helped bring LGBTQ stories to the forefront through series
including the groundbreaking show The L Word which premiered in 2004 and
ran for 6 seasons. 10 years later, the series was revived in 2019 with The L
Word: Generation Q, bringing back some of the original show’s favorites as
well as a new, younger cast.

In the summer of 2021, SHOWTIME called on Empire to help promote the 2nd
season of The L Word: Generation Q by enhancing a series of weekly viewing
party events in 6 cities across the US over a 9-week period leading up to the
season finale. In Los Angeles; Atlanta; Washington, D.C.; Mobile, AL;
Houston, TX; and New York City, Empire sent brand ambassadors, custom
swag, games, photo booths, and other fun activities to a total of over 50
viewing events held mainly in lesbian bars.

At Henrietta Hudson in NYC and The Semi-Tropic in Los Angeles, fans were
treated to surprise appearances from most of the show cast including Kate
Moennig, Leisha Hailey, Arienne Mandi, and Jennifer Beals.
SHOWTIME’s enhancements to the weekly viewing parties helped swell
attendance to 3x the usual numbers, peaking at around 400 guests for the
finale episode watch parties in New York City and Los Angeles.
The 2nd season of The L Word: Generation Q is available on-demand on
SHOWTIME.

Newsletter Sign up