The Macallan Double Cask "The Path to the Incomparable"

April 2023. Tokyo

Empire had the pleasure of supporting the revered whisky brand, The Macallan, in bringing to life an immersive experience, "The Path to the Incomparable", at Roppongi Hills in Tokyo.

The event offered guests the opportunity to learn about the distillery’s rich history and commitment to cask quality through projection mapping and interactive exhibits in the Experience Area.

The Bar Area provided guests the chance to indulge in the "Double Cask" while taking the virtual reality tour of the Macallan distillery and capturing their experience with the Glambot camera.

The opening party featured a special performance by Japanese performer MIYAVI, inspired by The Macallan Double Cask. Other notable artists performed throughout the course of the multi-day event.

Empire is thrilled to have supported The Macallan in delivering this benchmark event that immersed guests in the world of exceptional whisky. The success of "The Path to the Incomparabl" at Roppongi Hills demonstrates the power of experience design in creating unforgettable moments for brand enthusiasts and newcomers alike.

Empire is a leading producer of experiential consumer-facing events.

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