Dustin Malstrom
Senior Creative Director
With over two decades at the crossroads of creativity and strategy, Dustin has mastered the art of bringing brands, environments, and experiences to life with bold vision and purpose. As the Senior Creative Director at Empire, he taps into his extensive background in art, architecture, and marketing to deliver transformative results that connect ideas to impactful, real-world outcomes. His dual expertise as both a designer and builder allows him to blend artistic inspiration with practical execution, ensuring that each project is both visionary and achievable.
Throughout his career, Dustin’s entrepreneurial mindset and fearless innovation have set him apart. After founding and running his own multidisciplinary design studio, he developed a rare ability to merge creativity with business acumen. His passion for pushing boundaries and launching new initiatives has consistently led him to embrace challenges, transforming the difficult and unexpected into opportunities for excellence.
Dustin’s portfolio spans an array of industries, from art and architecture to finance and marketing, collaborating with creative giants like James Turrell and Julian Schnabel. His global work includes high-impact projects for top-tier brands such as Netflix, S&P Global, SoFi, MasterCard, Audi, and Yale University. Notably, he led experiential strategy teams at SoFi, helping design and build the iconic SoFi Stadium—a major venue for NFL games, large-scale events, and brand activations.
Dustin also finds deep fulfillment working on the Sustainable Development Goals (SDGs) projects at the United Nations. These rewarding events align closely with his values, as they aim to address pressing global issues—particularly sustainability, which is at the core of his ethos. Recognizing the environmental impact of the event industry, he strives to create eco-conscious solutions, designing projects that not only engage audiences but also help shape a more sustainable future for our planet.